I read the daily green, a site that strives “to broaden the audience for earth-friendly living by showing how going green is relevant to everyone.” They feature a slide show of environmental advertisements from around the world. These ads are not your typical “go-green” ads; these ads are not uninspired layouts with a picture of the Earth slapped on and some copy in green-colored font about saving the planet. Instead, I found them all to be highly artistic, impressionistic, and truly poignant. These images accomplish something remarkable: they evoke the feeling of environmental responsibility within me, rather than just shoving it down my throat.
My favorite one is of Tarzan swinging through the jungle and reaching a point where it no longer exists, thanks to deforestation.
These powerful ads really relate to Isla Palenque. Amble’s development team is working to ensure that the ancient trees, diverse wildlife and pristine beaches of Isla Palenque are minimally impacted by the homes and resort amenities that will be integrated into the Palenque ecosystem. Irresponsible human activity (which has ravaged so much of the rest of the world) will not occur on Isla Palenque. Everybody at Amble cares too much to let that happen.
Before we pat ourselves on the back too much, we have to acknowledge that Amble is not a company that works to clean up the messes around the world. Environmental repair men and women can be found working for admirable groups such as the Society for Ecological Restoration. But Amble is committed to minimizing its impact on the beautiful natural environments in which they locate their resorts and vacation homes. And you can be sure that any inadvertent messes made by Amble will be cleaned up. In the interest of providing those immersed-in-nature experiences for travelers to enjoy on Isla Palenque, the island must be able to come alive as its natural, unspoiled self.
Home owners and guests won’t see cleared land for golf courses. They won’t see the island’s native species in cages. Instead, they will be able to explore the dense jungle, hear howler monkeys in their natural canopy habitats, gaze out at the sea from zebra-striped beaches, and feel immersed in nature. Sounds exciting, right?
I highly recommend checking out the rest of the environmental ads.